Programs

Advertising and Public Relations

This Bachelor's program focuses on Advertising and Public Relations, equipping students with the skills to analyze communication environments and influence information flow. It is designed in accordance with professional standards developed by industry associations, ensuring graduates are well-prepared for the field. The curriculum covers a comprehensive range of disciplines aimed at developing professional competencies for successful careers in advertising and PR within large companies, communication agencies, government bodies, and socio-cultural organizations. The program offers a unique dual qualification, adding "Specialist in Product Promotion and Distribution for Mass Media" to the standard degree. This specialization enhances graduates' skill sets and marketability. Students will learn about the essence of communication processes, the specific roles of advertisers and PR specialists, creative problem-solving techniques, and the latest communication technologies. The curriculum also emphasizes effective methods for audience engagement and campaign organization. A strong emphasis is placed on practical application through close collaboration with employers. This includes guest lectures, masterclasses, and participation in state examination committees. Students have the opportunity to gain hands-on experience through internships at communication project clinics, where they apply their academic knowledge to real-world projects from employers. This practical approach facilitates internships and future employment.