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This program focuses on digital marketing within a broader Business Administration framework. It's designed for students interested in the intersection of business, digital technology, artificial intelligence, and new media. You will learn to analyze data and apply artificial intelligence technologies to digital marketing strategies. The curriculum aims to reshape your mindset, broaden your strategic vision, and foster practical capabilities to create business value through digital marketing plans. The goal is to equip you with the skills to master digital marketing techniques and methods, contributing significantly to business development after graduation.