Bachelor's in Business & Management in China
There are 4 bachelor's Business & Management programmes for international students across 3 universities in China. Browse the full list below, compare entry requirements, and explore scholarships to fund your studies.
Business Administration (Digital Marketing)
This program focuses on digital marketing within a broader Business Administration framework. It's designed for students interested in the intersection of business, digital technology, artificial intelligence, and new media. You will learn to analyze data and apply artificial intelligence technologies to digital marketing strategies. The curriculum aims to reshape your mindset, broaden your strategic vision, and foster practical capabilities to create business value through digital marketing plans. The goal is to equip you with the skills to master digital marketing techniques and methods, contributing significantly to business development after graduation.
Business Administration (Innovation and Entrepreneurship)
This program focuses on equipping students with a systematic understanding of business management principles. You will learn to translate business ideas into practice by analyzing opportunities, developing strategies, integrating resources, and managing personnel effectively. The aim is to prepare you to successfully operate entrepreneurial ventures by enhancing your business thinking, mental models, and communication skills.
Undergraduate Program in Business Administration
Peking University's Guanghua School of Management offers an undergraduate program in Business Administration designed to cultivate future business leaders. The program focuses on providing a comprehensive understanding of business principles, strategic thinking, and practical application. Students will engage with core business disciplines and have opportunities to explore specialized areas within management. The curriculum emphasizes a strong foundation in economics, finance, marketing, and organizational behavior, preparing students for diverse career paths in the global business environment. The program aims to develop analytical skills, problem-solving abilities, and a global perspective, fostering innovation and leadership. With a commitment to academic excellence, Guanghua School of Management leverages its renowned faculty and extensive resources to deliver a rigorous and enriching educational experience. The program encourages students to develop a strong sense of social responsibility and ethical leadership, preparing them to make a positive impact in their chosen fields.
Frequently asked questions
How many Business & Management programmes are there in China?
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4 across 3 universities, listed on this page.
Can international students apply?
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Yes — these programmes admit international students; check each programme's entry requirements and language of instruction.