Bachelor's in Media & Communication in Netherlands

BBA Specialisation in Marketing & Communication

The Bachelor of Business Administration (BBA) with a specialisation in Marketing & Communication provides students with the essential skills and knowledge required for a career in modern marketing and public relations. This program delves into various aspects of business marketing strategies, branding, and how organisations promote themselves. It goes beyond just creating promotional materials, focusing on how companies communicate their messages effectively, both internally and externally. Students will explore areas that impact a company's success, including human resources, supply chains, and sales pipelines, all viewed through the lens of marketing and communication strategies. The curriculum covers essential topics like mass communication, public relations, company branding, marketing research, niche marketing, and e-presence. In the final year, students will apply their learning by designing a company communication plan or a marketing strategy as part of a business plan.

Communication - International Communication Management

The International Communication Management (ICM) bachelor's program at Fontys University of Applied Sciences is designed for students passionate about people and communication. It prepares you to manage global communication strategies, bridge cultural divides, and understand diverse audiences. You will develop skills to effectively communicate and influence group dynamics across international borders, preparing you for a career with global impact.

Communication Science

Dive into the world of media, human behaviour, and technology to develop communication strategies that drive positive change. This program explores how communication shapes our thoughts and actions, often unconsciously, influenced by others and technology. You will learn how communication impacts society through platforms like social media and smart devices, and how these insights can be applied to address relevant issues such as combating fake news, promoting sustainable practices, or enhancing mental well-being. You'll discover how organizations can leverage this knowledge to create effective communication strategies for societal benefit.

Composition for the Media

International Communication Management