Massey University · New Zealand
Bachelor of Business (Business Analytics)
The Bachelor of Business with a specialisation in Business Analytics equips you with the skills to extract valuable insights from data and make informed, evidence-based decisions in various organisational settings. In today's world, data is abundant, and businesses need managers who can transform this data into actionable information. This program focuses on developing you into a data analytics professional, capable of identifying data-related challenges, applying analytics tools and techniques, and providing data-driven solutions for competitive advantage. You will learn to interpret big data, build business models, and communicate your findings effectively to a wide audience, while also gaining a critical understanding of ethical considerations, data sovereignty, governance, and privacy.
This qualification is ideal if you enjoy working with data, possess strong analytical skills, and are keen to engage in practical, evidence-based decision-making using big data. You will develop hands-on skills with various analytics tools, enabling you to contribute to dynamic, data-driven decision-making processes and address contemporary issues in business analytics.