Showing top programs at American University of Sharjah. To view all programs, visit the official site →
This program provides a comprehensive understanding of marketing principles within the dynamic global business environment. You will learn how to identify and fulfill customer needs and desires through effective product and service strategies, recognizing that successful marketing is crucial for any organization's success. The curriculum combines theoretical knowledge with practical application, preparing you for careers in fast-paced international commerce. The UAE's prominence in tourism and retail makes it an ideal location to study marketing, equipping you to thrive in this exciting profession.
The Bachelor of Science in Mechanical Engineering (BSME) program at the American University of Sharjah (AUS) is an internationally accredited degree designed to equip students with the knowledge and skills for dynamic careers in the field. The program integrates theoretical learning with practical, hands-on experience, focusing on critical thinking and preparing students for leadership roles in engineering, research, and development. The curriculum emphasizes three core areas: thermofluids and energy systems; mechanical product design and manufacturing; and dynamics, control, and mechatronics. This ensures graduates gain both breadth and depth in their education, preparing them to excel in the workplace. The program also encourages participation in student chapters of professional engineering societies like ASME, SAE, and AIAA, and involves students in a year-long senior design project, often with international competition participation. Graduates are expected to demonstrate strong abilities in problem-solving, design, effective communication, ethical reasoning, teamwork, experimental analysis, and continuous learning, enabling them to adapt to evolving technological landscapes and contribute to sustainable development.