The Associate in Science degree in Business Administration at St. Johns River State College is designed to equip students with practical knowledge and essential management and communication skills needed to succeed in the diverse business world. This program prepares graduates for entry-level positions in management and small business ownership, or serves as valuable supplemental training for those already employed. The curriculum is developed in collaboration with local business and industry professionals, ensuring relevance and practical application.
The Business Administration – Marketing program equips you with the skills to manage the critical link between an organization and its customers. You will learn to leverage social media, customer insights, and business strategy to excel in the marketing field. This program offers a comprehensive business education alongside specialized marketing training. Key areas of marketing study include market research, advertising and promotion, digital marketing (e-marketing, direct marketing, CRM), and brand planning. Courses utilize case studies and industry-standard software like Tableau and Envision, complemented by lectures, assignments, and presentations to develop your decision-making and communication abilities. As a student in this program, you'll have opportunities to participate in marketing competitions at provincial and national levels. The program employs a blended learning approach, encouraging the use of online tools through Centennial's Bring Your Own Device initiative. Additionally, all students gain access to resources from the Canadian Marketing Association (CMA) by using their Centennial email for membership, which provides exclusive events, professional development, industry content, and networking opportunities. This program is also recognized by the CMA as an accelerated pathway to the Chartered Marketer (CM) designation.