Bachelor's in Marketing in United States

Advertising Minor

Bachelor of Science in Business - Marketing

The Bachelor of Science in Business with a Marketing major at Purdue University Northwest is designed for students interested in the strategies behind advertising, product promotion, and sales. This program provides a strong foundation in business principles combined with specialized marketing knowledge, preparing graduates for dynamic careers in a rapidly evolving field. You will learn to leverage messaging and digital platforms to sell products and services effectively.

Bachelor of Science in Marketing

Maryville University's Bachelor's in Marketing program equips students with the essential knowledge and skills required for a career in marketing. You'll gain expertise in areas such as social media, digital media, marketing analytics, consumer behavior, and project management. The program is designed to prepare you for the dynamic business world, enabling you to effectively communicate messages, attract audiences, and identify new opportunities. Students have the option to combine the marketing major with a minor in business analytics for a deeper understanding of the business aspects of marketing.

Digital Marketing

West Virginia Wesleyan College offers a Digital Marketing program that provides students with practical experience in developing and executing marketing strategies. This program focuses on equipping students with the skills needed to engage diverse audiences through various digital channels. The curriculum emphasizes real-world application, allowing students to work on projects that mirror industry challenges. Students learn to analyze markets, identify target audiences, and create comprehensive digital marketing plans, including strategies for social media, website content, search engine optimization (SEO), search engine marketing (SEM), and content marketing. This program aims to prepare students for careers in marketing by fostering creativity, professionalism, and a deep understanding of current digital marketing techniques. The college itself is a private, four-year residential liberal arts and sciences institution with a strong tradition of academic excellence and community engagement.

Digital Marketing Concentration

The Digital Marketing concentration focuses on the dynamic intersection of business and technology, preparing students for a high-growth sector. You will learn to be a nimble thinker, combining persuasive communication skills with data analytics expertise. This concentration is designed to equip you with enhanced skills to thrive in today's competitive job market, where digital marketing is rapidly evolving.

Marketing (BA, BS)

Marketing (BS) with Emphasis in Advertising

Marketing (Content Creation)

This innovative degree program focuses on content creation and digital strategy, preparing you for dynamic careers in the fast-paced marketing landscape. You will learn to craft compelling brand stories, develop content across various platforms, and utilize data to build effective campaigns. The curriculum emphasizes storytelling, social media, branding, and media production, equipping you with the creative and strategic skills needed for success in fields like advertising, communications, and entertainment.

Marketing, BA/BS

Lindenwood University offers Bachelor of Arts (BA) and Bachelor of Science (BS) degrees in Marketing. These programs equip students with essential skills to effectively market goods and services across both public and private sectors. The curriculum covers topics such as pricing strategies, negotiation, advertising, promotional strategies, and selling. Students can choose between a BA, which offers a more diverse core curriculum, or a BS, which provides a more concentrated study within the marketing field. The university also offers a Marketing Minor and a Marketing Certificate, each requiring 15 credit hours of focused study.

Marketing, Bachelor of Science

The Bachelor of Science in Marketing program at Young Harris College prepares students for careers in marketing or for further graduate studies. The curriculum focuses on understanding customer demand, building brand appeal, and enhancing customer satisfaction. Graduates will be equipped to manage brand image, analyze customer behavior, and oversee digital and traditional media promotions.

Marketing: Advertising Emphasis (BA/BS)

Lindenwood University offers both a Bachelor of Arts (BA) and a Bachelor of Science (BS) in Marketing with an Advertising Emphasis. The BA program requires 75-77 credit hours, while the BS program requires 81-87 credit hours of business-related courses and electives, in addition to a general education core. The key difference lies in the core curriculum: a BA offers a more diverse core, while a BS provides a more concentrated focus within the subject area. Both programs delve into essential advertising topics such as creative concepts, consumer behavior, and contemporary audience analysis.

Online Bachelor’s Degree in Marketing

Maryville University offers an online Bachelor of Science in Marketing degree program designed to equip students with the knowledge and skills needed for a successful career in the dynamic field of marketing. This program focuses on developing expertise in areas such as market research, consumer behavior, digital marketing, branding, and marketing strategy. The online format provides flexibility for students to learn at their own pace and balance their studies with other commitments. Graduates of this program are prepared for a variety of roles in marketing, advertising, public relations, and sales. The curriculum is designed to be relevant to current industry trends, ensuring students are job-ready upon completion. Maryville University is committed to providing a high-quality education that fosters critical thinking, problem-solving, and leadership skills essential for marketing professionals.

Social Media Marketing (BS)

Lindenwood University's Bachelor of Science in Social Media Marketing is designed to equip you with the skills needed to excel in the dynamic field of digital content creation and marketing. You will gain practical, hands-on experience in developing, analyzing, and optimizing content for various social media platforms and real-world campaigns. The program focuses on building your ability to engage audiences and drive measurable results, preparing you for roles such as a digital storyteller, content strategist, or social media marketer.