This program equips you with the essential skills needed to thrive in the dynamic field of digital marketing. You will build a strong foundation in core marketing principles while exploring current trends and technologies. Learn how to effectively reach and engage customers online through various digital channels to achieve your career aspirations.
This capstone course is designed for students in the Digital Marketing – Corporate Account Management program, offering a work-integrated learning experience. It focuses on the digital marketing and sales sector, allowing students to deepen their understanding, improve leadership skills, and apply current industry practices to address actual sales challenges. Working with industry professionals and organizations, students will have the chance to collaborate in teams, potentially remotely, on specific company sales projects. This approach aims to ensure timely project completion, professional presentations, and the achievement of capstone project goals, while fostering personal, career, and entrepreneurial development.