Oklahoma Christian University · United States
Marketing Management with Sports Marketing Emphasis (B.B.A.)
The Bachelor of Business Administration (B.B.A.) in Marketing Management with a Sports Marketing Emphasis prepares students for careers in various marketing roles, including traditional marketing, promotion, sales, sales management, and marketing research. The program focuses on developing skills to identify and analyze marketing challenges from both organizational and market perspectives. Graduates will gain foundational business knowledge, understand the integration of ethics and values within a Christian worldview, and hone critical thinking, analytical, and problem-solving abilities for effective work in a global context. The curriculum emphasizes professional communication, understanding the 'People' aspect of marketing, quantitative research techniques, and applying marketing models and strategies.