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This three-year Bachelor of Arts (Honours) programme provides students with the skills and knowledge needed to succeed in the dynamic multi-million ringgit event and tourism industry. You will gain operational, supervisory, and managerial expertise applicable to modern business practices within these sectors. The curriculum covers a broad spectrum of areas, including conventions, event planning, and tourism management.
This Bachelor of Arts (Hons) in Branding and Advertising is a unique degree in Malaysia that uniquely combines strategic marketing principles with creative advertising techniques. It's designed for students aspiring to build brands and develop impactful advertising campaigns. The program equips you with the skills to plan and execute innovative strategies, fostering adaptability and resilience in a dynamic field. You will gain expertise in both the strategic aspects of marketing and the creative execution of advertising, preparing you for a successful career in this exciting industry.