Marketing in United States

Advertising Minor

B.S. M.B.A Degree 5 Year Marketing

Bachelor of Science in Business - Marketing

The Bachelor of Science in Business with a Marketing major at Purdue University Northwest is designed for students interested in the strategies behind advertising, product promotion, and sales. This program provides a strong foundation in business principles combined with specialized marketing knowledge, preparing graduates for dynamic careers in a rapidly evolving field. You will learn to leverage messaging and digital platforms to sell products and services effectively.

Bachelor of Science in Marketing

Maryville University's Bachelor's in Marketing program equips students with the essential knowledge and skills required for a career in marketing. You'll gain expertise in areas such as social media, digital media, marketing analytics, consumer behavior, and project management. The program is designed to prepare you for the dynamic business world, enabling you to effectively communicate messages, attract audiences, and identify new opportunities. Students have the option to combine the marketing major with a minor in business analytics for a deeper understanding of the business aspects of marketing.

Digital Marketing

West Virginia Wesleyan College offers a Digital Marketing program that provides students with practical experience in developing and executing marketing strategies. This program focuses on equipping students with the skills needed to engage diverse audiences through various digital channels. The curriculum emphasizes real-world application, allowing students to work on projects that mirror industry challenges. Students learn to analyze markets, identify target audiences, and create comprehensive digital marketing plans, including strategies for social media, website content, search engine optimization (SEO), search engine marketing (SEM), and content marketing. This program aims to prepare students for careers in marketing by fostering creativity, professionalism, and a deep understanding of current digital marketing techniques. The college itself is a private, four-year residential liberal arts and sciences institution with a strong tradition of academic excellence and community engagement.

Digital Marketing Concentration

The Digital Marketing concentration focuses on the dynamic intersection of business and technology, preparing students for a high-growth sector. You will learn to be a nimble thinker, combining persuasive communication skills with data analytics expertise. This concentration is designed to equip you with enhanced skills to thrive in today's competitive job market, where digital marketing is rapidly evolving.

Marketing

Marketing (BA, BS)

Marketing (BS) with Emphasis in Advertising

Marketing (Content Creation)

This innovative degree program focuses on content creation and digital strategy, preparing you for dynamic careers in the fast-paced marketing landscape. You will learn to craft compelling brand stories, develop content across various platforms, and utilize data to build effective campaigns. The curriculum emphasizes storytelling, social media, branding, and media production, equipping you with the creative and strategic skills needed for success in fields like advertising, communications, and entertainment.

Marketing, BA/BS

Lindenwood University offers Bachelor of Arts (BA) and Bachelor of Science (BS) degrees in Marketing. These programs equip students with essential skills to effectively market goods and services across both public and private sectors. The curriculum covers topics such as pricing strategies, negotiation, advertising, promotional strategies, and selling. Students can choose between a BA, which offers a more diverse core curriculum, or a BS, which provides a more concentrated study within the marketing field. The university also offers a Marketing Minor and a Marketing Certificate, each requiring 15 credit hours of focused study.

Marketing, Bachelor of Science

The Bachelor of Science in Marketing program at Young Harris College prepares students for careers in marketing or for further graduate studies. The curriculum focuses on understanding customer demand, building brand appeal, and enhancing customer satisfaction. Graduates will be equipped to manage brand image, analyze customer behavior, and oversee digital and traditional media promotions.

Marketing: Advertising Emphasis (BA/BS)

Lindenwood University offers both a Bachelor of Arts (BA) and a Bachelor of Science (BS) in Marketing with an Advertising Emphasis. The BA program requires 75-77 credit hours, while the BS program requires 81-87 credit hours of business-related courses and electives, in addition to a general education core. The key difference lies in the core curriculum: a BA offers a more diverse core, while a BS provides a more concentrated focus within the subject area. Both programs delve into essential advertising topics such as creative concepts, consumer behavior, and contemporary audience analysis.

Master of Science in Integrated Marketing

The Master of Science in Integrated Marketing program at NYU School of Professional Studies is designed to equip students with the theoretical knowledge, analytical skills, and effective methodologies needed to become leaders in marketing. The program focuses on enabling graduates to implement compelling marketing campaigns, increase market share, and improve an organization's profitability. Students gain a strong foundation through core courses that address the evolving demands of the marketing profession and can choose to specialize in areas such as digital marketing, brand management, or marketing analytics.

Master of Science in Marketing

The Master of Science in Marketing program is designed to equip students with a comprehensive understanding of modern marketing principles and practices. It focuses on developing data-driven analytical skills, digital strategy expertise, market research capabilities, and new product development insights, preparing graduates to be holistic and valued professionals in the marketing field. The curriculum emphasizes practical application, allowing students to gain experience through a capstone research project or an internship. The program is ideal for those seeking to advance their careers in diverse industries where understanding consumer behavior, market trends, and effective communication is crucial for success.

Master of Science in Marketing (MSMKT)

The Master of Science in Marketing (MSMKT) program at the University of Southern California's Marshall School of Business equips students with essential tools, concepts, and frameworks for developing effective marketing strategies. It fosters critical thinking and innovation skills crucial for success in both local and global business environments. The program offers two specialized tracks: Consumer Behavior, focusing on understanding the psychological and social drivers of consumer choices, and Marketing Analytics (STEM), which emphasizes data-driven decision-making, predictive modeling, and performance measurement.

MBA in Marketing

The MBA in Marketing program at Lasell University is designed to enhance your career prospects and equip you with the skills needed for advanced roles in the marketing field. This program focuses on both domestic and global business environments, providing essential management and marketing insights. You will gain proficiency in managing and executing marketing strategies, covering topics such as business analysis, market research, consumer behavior, advertising, and operations. The curriculum is structured to help you adapt to evolving marketing techniques and contribute significantly to your organization's success.

MBA in Strategic Marketing

MS in Marketing and Retail Science

The Master of Science (MS) in Marketing and Retail Science is a specialized graduate program designed to equip students with advanced knowledge and analytical skills for careers in marketing and retail. The program focuses on the scientific and data-driven aspects of marketing, consumer behavior, and retail operations, preparing graduates to tackle complex challenges in these dynamic fields. Students will gain a deep understanding of theoretical frameworks and practical applications through rigorous coursework and research opportunities. This program is ideal for individuals seeking to deepen their expertise in marketing analytics, consumer insights, and retail strategy, leading to impactful roles in various industries.

Online Bachelor’s Degree in Marketing

Maryville University offers an online Bachelor of Science in Marketing degree program designed to equip students with the knowledge and skills needed for a successful career in the dynamic field of marketing. This program focuses on developing expertise in areas such as market research, consumer behavior, digital marketing, branding, and marketing strategy. The online format provides flexibility for students to learn at their own pace and balance their studies with other commitments. Graduates of this program are prepared for a variety of roles in marketing, advertising, public relations, and sales. The curriculum is designed to be relevant to current industry trends, ensuring students are job-ready upon completion. Maryville University is committed to providing a high-quality education that fosters critical thinking, problem-solving, and leadership skills essential for marketing professionals.

Online Master’s in Social Media Marketing, MS

Lindenwood University offers a fully online Master of Science (MS) in Social Media Marketing designed for working professionals. This asynchronous program equips students with the strategic, creative, and analytical skills necessary to excel in the dynamic field of digital marketing. You will gain practical experience in developing and analyzing campaigns, understanding how emerging technologies like AI are transforming audience engagement and brand storytelling. The curriculum emphasizes ethical, data-driven decision-making to prepare graduates for leadership roles in social media, marketing, and brand strategy. The program focuses on real-world application, ensuring graduates are ready to define target audiences, create data-informed campaigns, and lead teams in industries where a strong digital presence is crucial.

Social Media Marketing (BS)

Lindenwood University's Bachelor of Science in Social Media Marketing is designed to equip you with the skills needed to excel in the dynamic field of digital content creation and marketing. You will gain practical, hands-on experience in developing, analyzing, and optimizing content for various social media platforms and real-world campaigns. The program focuses on building your ability to engage audiences and drive measurable results, preparing you for roles such as a digital storyteller, content strategist, or social media marketer.

Sports Marketing and Media (MEDIA D251)