Programs

Marketing (B.A.)

The Bachelor of Arts in Marketing is a 100% online distance learning program designed to equip students with the skills to understand and optimize business services and processes from a customer perspective. This program goes beyond intuition, teaching conceptual methods to align a company consistently with market demands. Students will develop abilities ranging from market analysis and potential assessment to configuring marketing instruments and controlling marketing efforts. Upon graduation, you'll be prepared for diverse career paths in marketing, advertising, sales, PR, market research, and product management across various industries, and will have a strong foundation for further master's studies.

Marketing (BA, BS)

Marketing (BS) with Emphasis in Advertising

Marketing (Content Creation)

This innovative degree program focuses on content creation and digital strategy, preparing you for dynamic careers in the fast-paced marketing landscape. You will learn to craft compelling brand stories, develop content across various platforms, and utilize data to build effective campaigns. The curriculum emphasizes storytelling, social media, branding, and media production, equipping you with the creative and strategic skills needed for success in fields like advertising, communications, and entertainment.

Marketing & Digital Communications MA (Online)

This online Master of Arts (MA) in Marketing & Digital Communications is designed for professionals and ambitious learners looking to master the latest strategies, tools, and technologies in the digital marketing landscape. You will develop a comprehensive understanding of marketing and branding strategy, learning to adapt to evolving industry demands from both in-house and agency perspectives. The course aims to enhance your leadership potential, strengthen strategic thinking, and prepare you for a successful career in global digital marketing by focusing on innovation and digital transformation.

Marketing and Entrepreneurship

This 12-week practical short course is designed to help you bring your business ideas to life by exploring the fundamentals of digital marketing and entrepreneurship. You'll work in a supportive, collaborative environment, connecting with peers and discovering the steps needed to transform an idea into reality. The program combines essential knowledge with hands-on activities, allowing you to build a portfolio that documents your creative journey and can be used for future reference or career steps. The course covers key entrepreneurial concepts such as starting a venture, building a brand, and creating a business plan. You will also delve into digital marketing essentials, including social media, audience engagement, and developing creative assets. The unique workshop format fosters confidence, encourages networking, and provides a space to relax and share experiences.

Marketing and Events Management (BA (Hons))

Marketing and Events Management BA (Hons)

This practical degree blends core marketing principles with event management expertise. You will learn to create and manage a variety of events, from festivals to conferences, while developing a strong understanding of marketing strategy and communication. The course emphasizes hands-on experience, including planning and executing your own events, and offers opportunities for professional placements to boost your CV and career prospects. You'll emerge with the skills and experience needed to succeed in a dynamic career in marketing and events.

Marketing and Integrated Communication

This Master's program focuses on developing high-level specialists in marketing and integrated communication, equipping them to thrive in a rapidly evolving global market. It combines marketing analytics with a comprehensive understanding of multidimensional marketing and communication tools. The program aims to deepen your knowledge of marketing, enhance your ability to analyze consumer behavior, foster innovative management skills, and cultivate lifelong learning for a successful career in marketing and communications.

Marketing and Management (with a professional placement year) BSc (Hons)

This CIM-accredited BSc (Hons) degree in Marketing and Management prepares you for contemporary business challenges, focusing on strategy, brand development, and consumer behavior. You will learn to analyze market trends, utilize data for strategic decision-making, and understand the importance of sustainability and social responsibility in modern business practices. The course is taught by leading academics with expertise in areas like AI, digital marketing, and branding, within an EQUIS and AMBA-accredited Business School. Students will gain a solid foundation in core business principles, including economics, accounting, and organizational behavior, alongside specialized marketing knowledge. The curriculum emphasizes critical evaluation of consumer and organizational behavior, marketing strategy, digital tools, and data analytics. Opportunities for personalization through optional modules allow students to tailor their studies to specific interests within marketing and business. An optional professional placement year offers invaluable real-world experience, enhancing employability by applying learned skills in a business setting. The university provides support for securing placements, including application and interview preparation. This program aims to equip graduates with the practical knowledge and strategic insights demanded by employers in today's dynamic global market.

Marketing and Management with Psychology (with a professional placement year) BSc (Hons)

This Bachelor of Science (BSc Hons) degree offers a unique blend of marketing, management, and psychology. It provides a comprehensive understanding of business principles while delving into the psychological factors that influence consumer behaviour. The course is designed to equip you with the skills needed to succeed in the global marketplace, with a focus on developing expertise in areas like marketing strategy, international marketing, digital marketing, and market research. By integrating psychological insights, you'll gain a distinct perspective on why consumers behave the way they do, enabling you to craft more effective marketing and management approaches. The curriculum also covers foundational business subjects such as economics, accounting, and organisational behaviour, ensuring a well-rounded education. You'll have opportunities to tailor your studies through optional modules, explore contemporary issues in marketing and entrepreneurship, and benefit from the guidance of academic success advisors to enhance your study skills.

Marketing and Management with Psychology BSc (Hons)

This BSc (Hons) degree offers a unique blend of marketing, management, and psychology, providing a distinct perspective on business and consumer behaviour. You will develop a strong foundation in marketing strategy, international marketing, digital marketing, and marketing analytics, while also gaining an understanding of brand and new product management. The psychology component will equip you with insights into consumer behaviour and human motivation, essential for success in today's global marketplace. The course prepares you for a wide range of marketing and management careers.

Marketing and Public Relations

The Marketing and Public Relations program at National Park College focuses on developing and implementing effective communication strategies to enhance the college's reputation and visibility. This program provides guidance and support for both internal and external communications, aiming to ensure a consistent and positive image of the college among all stakeholders. Students will engage with core concepts of brand management, market research, and strategic planning.

Marketing BA (Hons)

This Bachelor of Arts (Honours) in Marketing provides a practical, hands-on approach to the field, equipping you with strategic knowledge and an understanding of consumer psychology. You will learn to apply research skills through live briefs and gain the versatility needed to excel as a marketing professional. The course aims to prepare you to shape brand communication, drive innovation, and make a significant impact in the dynamic world of marketing. You will develop skills in defining strategies, understanding market environments, and managing brands to enhance business performance or achieve social change, underpinned by a strong foundation in professional practice and academic concepts.

Marketing BSc (Hons)

This BSc (Hons) Marketing degree at the University of Southampton offers a comprehensive understanding of marketing principles and practices. You will explore consumer behaviour, market research, branding, digital marketing, and strategic marketing planning. The course is designed to equip you with the analytical and creative skills needed to succeed in the dynamic world of marketing. Throughout the program, you will engage with real-world case studies and develop practical skills through group projects and presentations. The university fosters a supportive learning environment with access to industry insights and networking opportunities. Graduates are prepared for a wide range of careers in marketing, advertising, public relations, and brand management.

Marketing Communications BA(Hons)

This BA(Hons) Marketing Communications degree offers a creative and strategic approach to understanding and practicing marketing. You will develop essential skills in campaign creation, copywriting, strategic planning, and pitching, while also exploring the ethical and sustainable aspects of modern marketing. The course emphasizes hands-on experience through industry-aligned briefs and collaborative studio work, preparing you for the fast-paced digital industry. You'll learn to leverage new and emerging marketing technologies, including generative AI, and gain insights from guest lectures and industry professionals. The curriculum focuses on building a strong portfolio of work, equipping you with the confidence and practical skills needed for immediate entry into the industry.

Marketing Graduate Certificate

The Marketing Graduate Certificate is designed for individuals who hold an undergraduate degree and wish to enter the field of marketing or for those who want to gain specialized marketing knowledge without completing a full MBA. This program offers a comprehensive overview of marketing at a graduate level, with coursework extending into areas like digital marketing, market research, and integrated marketing communications. The curriculum aims to equip students with current tools and trends in marketing to enhance their career prospects. With an average salary of $89,900 for marketing roles requiring or suggesting a graduate degree in the St. Louis area (as of 2020), this certificate can provide a competitive edge.

Marketing Leadership Program

The Marketing Leadership Program is designed for senior marketers aiming to leverage marketing as a strategic compass within their organizations. This program focuses on developing your ability to take a leading role, influence your organization strategically, and inspire others to follow your vision. You will learn how to gain the trust of fellow board members, mobilize and motivate teams to achieve collective success, and gain insights into the external factors shaping the marketing landscape. A key outcome for your organization is a practical organizational strategy based on a marketing leadership challenge you bring to the program, potentially enhancing organizational performance.

Marketing Management

Marketing Management

Marketing Management

The BA (Hons) Marketing Management program at Oxford Brookes University explores the dynamic world of marketing, highlighting how new technologies are transforming consumer insights and audience engagement, both online and offline. Students will gain hands-on experience in the Marketing and Social Media Lab, equipped with industry-standard tools like Brandwatch and Adobe Creative Cloud. The curriculum is developed in consultation with employers to ensure graduates possess essential skills for marketing strategy, including opportunities to work on live briefs with industry partners like JVC. Core modules cover fundamental marketing areas such as consumer behaviour and future marketing trends. Optional modules encourage creative thinking and allow students to explore specialized topics like influencer marketing and big data. Whether aspiring to manage brands at a leading agency or shape social strategies for global businesses, this program provides the necessary knowledge and practical experience.

Marketing Management

The Marketing Management Bachelor's program equips you to become a digital marketing and sales expert. You will learn to analyze markets, understand consumer behavior, manage online channels like Instagram and TikTok, and develop successful products. The program emphasizes practical application through real-life business projects and internships worldwide. You'll gain international and intercultural experience, preparing you for a global marketing career.

Marketing Management - Public Relations Associate Certificate

BCIT's Public Relations Associate Certificate program is designed to prepare you for a career in PR across various sectors. It provides essential skills for today's media landscape, including strategic communication, media relations, crisis management, and digital PR. Public relations professionals are crucial in almost every industry, helping organizations build and maintain their reputation and stakeholder relationships. This program is developed with industry professionals to ensure you learn the most current PR strategies. You'll gain hands-on training and develop the ability to manage communication projects, create campaigns, handle media interviews, and utilize data-driven storytelling. It's ideal for those starting a new career or seeking to advance in their current role, ensuring you are ready for the demands of the modern PR field. The program can be taken entirely online and is suitable for individuals with or without prior experience who wish to specialize in public relations.